Founder & TRADA Hardwood Grader
Alec trained as a chartered surveyor before dedicating his work to British hardwoods in 1992. His professional background combines structural understanding with long-standing forestry knowledge, forming the foundation of Timberpride’s forestry-first approach.
He personally oversees woodland selection, material provenance, and structural grading within the business. With decades of experience working directly with British oak, Alec maintains close involvement in both the sourcing of timber and the verification of structural quality.
He is proud to have planted more trees than he has harvested, a principle that reflects his long-term view of forestry and construction alike.




